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PROJECT: welcome back!
CLIENT: FTSE 100 pharmaceutical Brand
WHAT: An external global brand film
Result: A film which redfined the brand’s communication strategy
about
A global pharmaceutical brand needed to engage its current and prospective employees to come back to the office after the height of COVID-19.
Their $1 million dollar strategy needed to be transformed into a creative film that struck an emotional and human chord.
my role
As creative director, I went beyond their expectation and pitched an idea which they hadn’t imagined. A 3D character-led film that brings to life three employees of the company who went about their day-to-day activities in a post-covid environment.
I wrote the script and directed the creative team across all elements of the film which has not only answered their brief but has resulted in a product the client is especially proud of.
