Helsinki Project
PROJECT: Helsinki project
CLIENT: Carlo Ratti Associati
WHAT: A competition film
Result: a win, which gave the project €1 million funding
about
Hot Heart is a winner of the Helsinki Energy Challenge. The challenge sought designs to decarbonise the heating of the Finnish capital by 2030. Squint worked alongside CRA to create a vision film that explains the design's concept and benefits to the city.
This jargon-free approach helped engage an international jury with the opportunity, placing our team as one of four winners.
my role
As creative director, I wrote the script and directed a team of animators to bring to life this playful film. The film’s narrative has simplicity at the core—it acts as an instruction manual for the audience, explaining the Hot Heart concept. By framing it as a 'work in progress tutorial’, the project becomes less ‘mad’ and much more achievable.
The instruction manual approach also acts as a metaphor for how this concept can be taken and applied to other cities around the world.
