US Truck Stops
This international project spanned across 9 different markets. Shell needed to get closer to the trucking community. As Creative Director at BAMM Global on this project, I spent time in each truck stop interviewing truck drivers and bringing their stories to life. I then produced films, photo books, VR and an all encompassing website which made the material easy to digest.
This project has won a number of research awards and has recently received a Silver Award at the Brand Film Festival 2018 for Best Internal Film.
"My truck is my first wife."
"The last time I had my picture taken, I was holding numbers up."
"Truckers are like bikers. We're part of a brotherhood."
"My wife once won $600 on one of these things, I've had no such luck."
"When I'm not driving I usually play Flight Simulator. It helps me to wind down."
“I’ll tell you how much power truckers have: in two days they could shut the country down, but they won’t do it.”
“There is a massive difference between guys my age and the newer drivers. I learnt to drive on a 1960 Mac truck which had two gear sticks but a lot of the trucks now are automatic.”
"Are you a buffalo?"